Tuesday 10 December 2013

Using Lean to Deal With Shifting Market Trends

 With the shift in marketing trends now favoring the consumer as the active party in setting the selling point for goods, more and more manufacturers are struggling to stay competitive and successful. Lean process improvement continues to grow in popularity as more and more business leaders realize its effectiveness in dealing with these unfamiliar market trends. Product development enhanced by Lean philosophy is now seen as the optimal way to succeed in that regard.

 Lean thinking continues to grow in popularity among successful business owners because they recognize its ability to confront these trends with tactics, tools and strategies that enhance customer value. In Lean process improvement, manufacturing lines are often benchmarked against competitors to establish a jumping off point for the work yet to come. By establishing a clear picture of the entire manufacturing line, from product development to point of sale, Lean thinkers can identify a multitude of wasteful expenditures. Lean process improvement is so successful because fundamental issues have long remained invisible to organizations. These fundamental issues went ignored for so long that their waste has become integrated into the process without a second thought. In upending classical schools of thought, Lean process improvement is able to not only able to firmly establish the root causes of the issues, but also provides organizations with the tools and strategies they’ll need to eliminate them. Not only that, but a successful Lean-centric overhaul will institute a number of continuous improvement initiatives that will continue to pay dividends for years to come.

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